Case Histories
 

Southern Alliance for the Extension of I-355 Tollway (SAFE)

 Challenge

  ·
Communicate information to the public that focuses on the benefits of the I-355 tollway extension in Illinois. Clear up any negative misconceptions about the project.
  ·
Use one-on-one communications techniques to gain support of influentials, build grass roots support and build coalitions with SAFE's allies.

 

Strategy

  ·
Establish long-term links between SAFE, political and government officials, key opinion leaders, community, business, labor and special interest organizations, media and other influentials who will shape public perception about the impact of the I-355 extension.
  ·
Build a coalition with business, labor allies and enlist them as more vocal supporters of the I-355 extension.
  ·
Organize a coalition database and generate consistent communication to members.
  ·
Promote SAFE's interest in economic development and job creation, as well as its concern for the environment.

 

Results

  ·
Illinois Gov. Rod Blagojevich approved the southern extension of the I-355 tollway at a press conference in November, 2004.
  ·
 More than two million people in the Illinois counties of Will, DuPage and Cook had joined the SAFE coalition. These included residents, business owners, chambers of commerce, planning commissions, labor, municipal and civic organizations, local, state and federal office holders.
  ·
Surveys conducted in three key municipalities along the extension corridor found that more than 80 percent of residents support the extension.
  ·
DuPage, Will and Kane Counties and a host of municipalities had publicly endorsed the extension with the passage of resolutions.

 

US Steel Acquisition of National/Granite City Steel

Challenge

  ·
Establish US Steel as the best hope for saving National Steel’s facilities and retaining 2,500 steelworker jobs in the small town of Granite City and in the state of Illinois.
  ·
Secure US Steel’s acquisition of the dominant employer in the region.

 

Strategy

  ·
Conducted one-on-one meetings with area public officials, community   leaders, chambers of commerce and civic groups to advance their understanding and acceptance of the acquisition.
  ·
Recruited union members to publicly support US Steel’s effort to acquire National/Granite City Steel.
  ·
Communicated key messages to targeted media and government contacts in the Metro East area and St. Louis region.

Results

  ·
Gained the support of federal, state and local public officials, as well as the local unions, community leaders, chambers of commerce and civic groups.
  ·
US Steel successfully acquired National/Granite City Steel.

 

Union Pacific Railroad

Challenge

  ·
Secure local, state and federal approval and state/federal funding to develop Union Pacific Railroad’s Rochelle, Illinois, Intermodal facility, which will become a magnet for small businesses, while helping to transport products quickly and cost effectively to consumers around the globe.

 

Strategy

 

  ·
Gain the support of local community officials, state and federal legislators, the Illinois governor’s office, the Illinois Department of Commerce, and the Illinois Department of Transportation, to secure:
 
     ·    Zoning
         Land Acquisition
 
         State and federal funding

 

Results

  ·
The intermodal facility was built, creating 150 new permanent jobs; more than 1,500 jobs were created during construction.
  ·
The intermodal facility will attract new businesses, including:
 
  ·
Public and private warehouse and distribution centers
  ·
Origin and destination drayage companies
  · Equipment maintenance companies
  ·
Manufacturing companies
  ·
Processing companies
  ·
By 2010, firms attracted by the facility are expected to create 1,600 new jobs, with a payroll of $44 million.
  ·
These new businesses could generate more than $72 million in tax revenue.